In recent years, social media has become an indispensable part of a good marketing strategy. A good strategy for (start-up) companies, business units, institutions, departments and brands that can reach a wider range via social media for their products and services. Not every starter is a born social media specialist. Each his expertise. online media specialist. You can start flying with social media.
There are many appeals but also less appealing social media channels. This leads to the general idea that, in order to be successful, you have to be active on all (or as many as possible) social media channels.
This is a core of truth, since you will be visible to your target group with multiple (active) channels.
However, the more social media channels you create, the more you have to provide them with valuable content.
Where in the beginning of the social media era (mostly consisting of text) was customary, you share valuable content consisting of a mix of video images, listen fragments and news articles.
However, it is useful to create a profile on the most appealing channels.
Is that Pinterest andInstagram ? Or is itpossible to achievea larger reach on LinkedIn , Twitter and Facebook faster and easier? When you know where your target group is most active, it is wise in the start phase to concentrate your ivory on just one or two social media channels where you will present share content.
Every social media channel has its own 'face'. As mentioned earlier, it is wise to listen first and for what channels your target group is in, before you will post messages on one of the channels. For example,
Instagram can work well when you've started and you want to get your attention online through ads in your area. Independent entrepreneurs (freelancers), marketing staff / managers, communication staff / managers, account managers and directors are Usually found on LinkedIn , Twitter and to a lesser extent Google+ . While millennials run away with Snapchat .
The most important rule to remember is that social media is not one-way traffic. If you want to make serious use of social media, then you have to be open to engaging (interacting) with your community so that you can improve your brand awareness, attract new customers or talent, generate website traffic, recommend new products or just inform your target group.
Not all messages from this open medium will be positive and who would rather not receive a compliment than a complaint. On the other hand, if you have it, you can quickly and adequately, apologize and come up with a solution.
You will not only reassure your interlocutor, but other users will also see that your company, business unit, institution, department or brand is working in a service-oriented manner.
On LinkedIn, you can, for example, bring your company and expertise to the conversation yourself. On Twitter it is, among other things, customary to tweet relevant information from other users (not just your own followers). If you do this regularly, other Twitterers will no longer view your profile as a sales channel, but as a valuable profile to follow. If you have written a good article or blog that was published online, you can also share a link through your social media channels. Perhaps it will deliver the necessary tweets, likes, shares and +1.
Once you start using social media on a business level, it is important that you remain active. If you have a lot of updates in one week and you do not hear anything from them, this can have a counterproductive effect. Nonetheless, managing your various social media channels can gradually take longer. This is a known pitfall for many starting social media users.
To prevent you from getting into trouble with the rest of your work, it is advisable to set up a workflow in advance: