How to Combine Lead Generation with Influencer Marketing - 4 of the Best Ways for Small Business Owners

  • Date: 30 September 2019
  • reading time: 3 Minutes
  • Blogger: Gaurav Sharma

Let’s get straight to the point: Generating new leads for any business is never an easy task. This is especially true for small business owners. You may not have a huge marketing budget or a massive, engaged social media audience.

But don’t lose hope. If you can associate your brand with the right people, it won’t matter if your own social media audience isn’t massive. You can leverage influencer marketing to generate more leads in a relatively quick manner.

Collaborate With Influencers For Lead Generation

Social media influencers are known to be experts in their chosen fields and their words have a lot of weight. Their followers look up to them and wait for their recommendations. If they promote your brand, you’re setting yourself up for success.

The first step for this is to find relevant influencers in your niche who may have similar values. You can use or BuzzSumo to find the right influencer for your campaign.

Once you’ve found someone to collaborate with, here are a few strategies you can use for lead generation:

1. Use Guest Blogging

Many bloggers have their own websites where you can publish guest posts. Before you approach them for a collaboration, just make sure the topic ideas that you pitch are consistent with the content on their blog.

The best guest posts are the ones that showcase your brand while also being relevant to the influencer’s blog. To redirect traffic from their website, you can also add links to your site in your posts. 

Not only will this strategy boost your traffic, but it can also get you quality backlinks, helping your SEO efforts. And more website traffic means more potential leads.

2. Leverage Testimonials

An influencer endorsing your product can instantly boost your credibility and reliability. Their approval acts as social proof for your brand. To generate more leads, you should ask influencers for testimonials.

Even after your campaign has ended, you can feature their testimonials on your website. If you have testimonials from multiple influencers, you should consider adding a separate “Testimonials” section or web page on your site. 

Keep in mind that your testimonials should be easily visible to your site visitors. Take a look at how Marucci Sports showcases their testimonials. It occupies the main part of their homepage. Such a prominent placing is hard to miss.

Marucci testimonial

Image via Marucci

3. Offer Discount Coupons

A good discount can work wonders for your lead generation strategy. When influencers post your sponsored posts, ask them add a discount coupon to it. Using this code, their followers can get a special discount. It’s a great way to prompt them to buy your products.

Image via Instagram

This strategy is a win-win situation for both brands and influencers. You get to tap into the influencer’s massive audience while they get to give something back to their followers.

4. Let Influencers Take Over Your Social Media

Another way of generating leads using influencer marketing is through social media takeovers. This strategy involves handing over the reins of your social media profiles to influencers. 

Before the actual date of the social media takeover, it’s important to publicize it well. The key is to build up anticipation.

Allow influencers to create content for you. It could be anything from live videos to funny GIFs. Not only will this drive engagement but also increase your visibility.  

Image via Instagram 


Influencer marketing has the potential to boost your sales and revenue. If you’re doing it right, it can even give you quick results. There is no set formula to get more leads with influencer marketing. However, the strategies mentioned above have helped many businesses grow.  

Are you interested in learning more about social media, then our Social Media Gids Community may be a great place for you. Here you can find many helpful resources and join the conversation with other students and experts. Our FREE e-books and our Social Marketing class, for instance, are very popular among our community members.

Have you used influencer marketing for lead generation? If you have, please share your experiences and insights! 

Want to post a comment? Join the conversation in our community.

  • Blogger: Gaurav Sharma
  • E-mail: [email protected]
  • Co-founder at Attrock
  • Gaurav Sharma is the Co-founder of Attrock, a result driven Digital Marketing Agency. He’s a certified Google Analytics and Adwords specialist who regularly contributes to reputed publications like the Huffington Post, TechCrunch and many more. He leverages his experience and knowledge as a digital marketer to help influencers monetize their efforts and eCommerce and SaaS companies grow their revenues. When he isn’t inspiring his team of devoted individuals to achieve more, he can be found globe-trotting, sampling all that the world has to offer.
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