Clickfunnels might offer the most popular funnel software at the moment, but more and more people start to use the relatively newer Kartra too. In this blog, we will discuss both tools in detail to help you choose the best option for your business.
Let’s start with the basics. What is a sales funnel? To be very short, a sales funnel consists of a few steps customers have to go through before they buy a product or service. To give a very simple example: 1000 people find out about a brand on social media. 800 of them click on a blog post and start to get interested in the brand. 200 of those 800 sign up for the newsletter that gets mentioned at the bottom of the blog. After a few newsletters and a special offer, 50 of them become a customer. The funnel starts at the widest part (1000 people) and ends at the smallest part (50 customers).
As explained in our blog about the four stages of the sales funnel, customers go from the awareness stage to the interaction stage, to a decision and at the end of the funnel they take action.
A funnel helps you guide your customers to your goal while measuring your efforts and learning where and how to improve.
Although you can easily think of a simple funnel and implement it manually, it can be very helpful to keep track of your efforts in the right sales funnel software. Software like this helps you list your funnel stages, design pages to go with each stage, and keep track of the way people move through your funnel. Are most people dropping out of your funnel at stage 2? Your software will tell you, so you can improve this stage.
Also, most sales funnel tools come with many additional features to use within your funnel. Think of landing pages, email marketing, video and helpdesk services.
A few examples of sales funnel software providers are Landingi, Convertri, Unbounce, Kartra and Clickfunnels. At the moment, Clickfunnels and Kartra seem to be the most well-known and most frequently used.
Clickfunnels is one of the oldest sales funnel software providers around. The software company was founded in 2014 by developer Todd Dickerson and designer Dylan Jones.
Within the tool, you have the opportunity to choose a (pre-made) funnel that matches your business, including landing pages for the different funnel stages.
There are many features available to integrate with your funnel, and pricing depends on the features you choose. Think of custom domains, email integration, Optin funnels, A/B funnel testing, Webinar funnels, and Order pages.
What we like about Clickfunnels is the fact that it is very straightforward to use and proved its effectivity. The software has been on the market for a long time and simply proved that it works well.
The main downside of Clickfunnels is the pricing compared to other similar tools. There are two packages available, one for $97 and one for $297. The differences between the two packages are mainly the number of funnels, pages and custom domains.
Another downside of Clickfunnels is its limited flexibility. The pre-built templates make the tool very easy and quick to work with, but can be a bit limiting for some companies. The funnels are quite standard and not open for much adjustment to match a specific business or brand.
Kartra is a sales funnel tool and All-In-One Marketing Platform that was only launched in 2018 but went through massive growth since then. The software works very similar to Clickfunnels in many ways, but there are a few differences too.
To start with, Kartra offers more features and flexibility than Clickfunnels does. With Kartra, you can easily adjust funnels and templates to match your brand. Of course this means a few extra steps to take, but the platform is relatively easy to work with, so everyone should be able to make simple adjustments.
Besides that, one of the goals of Kartra is to offer users as many digital marketing features as possible, so they won’t have to work with many other tools besides Kartra. This makes Kartra an all-in-one marketing platform, complete with website builder, checkout pages, Kartra mail, an artificial intelligence feature to track leads,extensive affiliate marketing options, helpdesk services and much more.
One of the main advantages of Kartra is the fact that it is very complete and flexible. A possible disadvantage could be the fact that the tool hasn’t been on the market for very long. Although the reviews are excellent so far and the software gets used and supported by many top level marketers, a new tool obviously has its risks.
Let’s start with saying that we, at Social Media Gids, use Kartra to build profitable digital marketing funnels for our clients in 90 days. Kartra helps us to launch an online business with zero frustration or tech overwhelm and bring this business from A to B quickly.
We like the large variety of features this tool offers, and the flexibility to customize our funnels. For entrepreneurs who would like to start their inbound marketing journey, a Kartra subscription will offer them everything they need. And that is quite unique! Think of a page builder, an email marketing tool, a shopping cart tool, membership platform, lead capture forms, and a helpdesk setup. Using all these functionalities from different software providers could add up to around $500, which makes Kartra’s Starter package for $79 or the Silver package for $149 extremely affordable.
Are you unsure how to pick a tool and set up a funnel for your company? We have many years of experience creating sales funnels for different types of businesses. We would love to advise you on how to get started, or help you set up a complete funnel. Feel free to contact us for a FREE strategy call or join our Social Media Gids Community to join the conversation.
For those who made up their mind and would like to test out working with Kartra, you can sign up for a Start Trial here. This is a great way to check out if Kartra is the right choice for you.