Brands are turning to social media to drive website traffic. However, this process depends on the quality of content you put on social media.
Visual content was seen as more engaging than simple text posts. Videos, static images, infographics, GIFs, 360 degree photos and other forms or visual content get more engagement than those without them. Engaging posts are more attractive to viewers and engagement is more likely to happen. Call-to-action is also even more possible.
Create visuals with appealing content and a strong call-to-action line. For example, if you are an online shirt store, display four different styles or shirts. Then, create a carousel or images where you are linked to each style on your site. Use these images as bait to get people interested in your brand and click through the products you have online.
Create content that people on the social media want to share with others. This move will increase brand awareness to your audience. Knowing who your customers are is the first step in creating this child or content. Knowing how your customers can lead to the creation of content that they would like to share with their peers.
Have your followers to share your content. Create unique hashtags to track engagement and boost social interaction.
Paid campaigns allow the creation of highly targeted and refined ads to send customized messages to the different segments of your customers. All of these are dependent on the nature of your business and your goals.
Create a good social media with a call-to-action line like "Learn More" or "Buy Now". Have a headline or give away a prize for free. Include a text which shows why the reader should be able to make a difference, link a description that has a call to action that allows them to benefit from the benefit.