Did you know that during the first 10 months of 2017 alone 360 videos were viewed approximately 4.5 billion times over both Facebook and YouTube? As social media becomes more and more about interactive experiences, 360 videos are only going to become even more popular.
360-degree videos are videos in which every direction is shot simultaneously to give a complete 360-degree view. Unlike traditional videos, 360 videos are interactive as the viewer can click and drag the video to watch from whatever direction they like.
As marketing becomes increasingly oriented around creating immersive customer experiences, 360 videos will become an essential part of video marketing. Research on 360 videos has already shown that well-made and engaging content can result in a longer time spent on site and a higher click-through rate. What’s more, some experts posit that 360 videos create a deeper emotional connection to brands.
As with any for of content marketing, it’s important to consider whether the format suits the messaging you are trying to convey. If you are thinking about using 360-degree video, always ask yourself whether it would give your viewers a unique experience or would it just be a visual gimmick?
If you are still on the fence as to whether or not you should include 360-desgree video in your marketing strategy for 2019, you may want to check out this handy infographic from the team at One Productions. This helpful guide offers a great overview of the subject and lays out the whats, whys and hows of using 360 video to promote your brand.
Read the infographic below to discover how you can turn heads with 360 video marketing today.
Δ Infographic credit © One Productions