Drive Your Marketing Strategy to New Heights in 2021

  • Date: 20 November 2020
  • reading time: 3 Minutes
  • Blogger: Jolene Rutherford

Investing your time, energy, and money into finding the best marketing strategy for your business is one of the most important things in the world of 21st-century business. This is the only way to get ahead, make your company successful, and leave all your competition behind. Still, not all entrepreneurs love investing money in these things and they seem to forget that they have to invest some money now if they want to be able to make some in the future. That’s why finding new marketing strategies, trends, and approaches is so vital at this day and age, and if you wish to help your company become more successful, here are a few tips that might help you do that in 2021 – and even more!

Embrace the online world

Whether you like it or not, you have to agree that our world is changing rapidly due to the global COVID-19 pandemic and that we’re all learning how to live our lives knowing that fact. One of the biggest changes we’re witnessing at the moment has a lot to do with the way we buy things and pay for the services we use. Being confined to our own houses, we’re all learning how to do these things online, which is why e-commerce businesses like Amazon are earning more money than ever.

However, even if your company has nothing to do with e-commerce, there’s still one thing you need to remember – embracing the online world and making the most of all those people who are visiting your website is simply a must. Doing things online has become a much safer and more natural thing to do at the moment, which is why spicing up your online presence and creating a web-based marketing strategy is the way to go. If you’re still not ready to do that, just imagine your competition and envision the number of people they’re able to attract and turn from subscribers and followers to paying customers. Once you do that, you won’t have a problem doing business online, and the sooner you realize this is unavoidable the better for you and your company.

Embrace email marketing

Just because most entrepreneurs don’t like email marketing and consider it to be intrusive, boring, and ineffective, doesn’t mean this marketing method doesn’t bring results. On the contrary, it’s one of the best ways to promote your business and reach tons of people at the same time. Unlike other marketing strategies, email marketing is all about quantity instead of quality, but this can still end up making you a fortune in the long run.

The best thing about email marketing is that the number of people you target this way can constantly rise and get bigger. Adding more addresses to your list of subscribers is now done automatically, using tools and apps that look for various email addresses everywhere on the Internet and turning them into the content you can download and use. Moreover, the biggest benefit of email marketing is the fact that you can do everything on your own without having to spend money on hiring people who will handle these things in your stead.

Embrace content marketing

This is another marketing approach that’s been getting more and more attention in the past couple of years, and now is high time you embraced it as well. It’s safe to say that 2021 is going to be all about content marketing because all other marketing approaches will become less effective as so many people will still be under some kind of quarantine.

Still, opting for content marketing also means you’ll have to invest quite a lot of time and energy into this process. Even though you can probably do quite a lot on your own, it’s still better to rely on professionals who can help you maximize your efforts and use all your marketing potentials. Luckily, living in the 21st century means you don’t have to stick just to your immediate area when looking for marketing specialists who can do the most for your business. Instead, you can look all over the world and insist on finding people who know their job, regardless of their location. That’s why opting for an experienced Hong Kong SEO company, for instance, might be a great idea because these people know everything there is to know about creating and executing effective content strategies that will make a huge difference in your company’s future.

Embrace word-of-mouth marketing

Going back to basics is sometimes necessary if you want to move forward, and in the case of marketing strategies that will mean the most in 2021, this means embracing the famous word-of-mouth marketing. What this essentially means is spreading the word around and promoting your business focusing on one person at a time and encouraging happy customers and clients to talk about your company on their own. This will create a network of people who are all satisfied with your work and ready to tell everyone around them how great you are!

This marketing strategy is particularly useful to new entrepreneurs who have just opened their startups and small businesses. Regardless of their previous experience, knowledge, and level of expertise, these people should focus all their strengths on making sure everyone in their area knows about their business. And if they’re ready to embrace the possibilities offered by social networks – even better! Combining the influence of word-of-mouth marketing with the influence of social media is a way to maximize the potential effects of both approaches and take them to the next level. This is also a way to show how traditional word-of-mouth marketing is evolving before our eyes and what are some of the new heights it can reach.

In addition to these, there are other marketing strategies entrepreneurs all over the world are going to use in 2021 – from targeted ads and video marketing to pay per click advertising and influencer marketing – so all you have to do is find a strategy or two that work for you the most, and start looking them right now!

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  • Blogger: Jolene Rutherford
  • Marketing Specialist - turned blogger at Technivorz
  • Jolene Rutheford is a writer with a degree in marketing, currently writing for After getting a marketing degree she has worked with startups on business and marketing development. Today Jolene lives and works in Sydney, where she has returned after graduating from college in the US and working in Asia as a marketing specialist. Interested in media and social media, digital marketing and new technology trends. Loves sharing content that can help and inform people.
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