How Social Media Can Make Crypto Payments Mainstream

  • Date: 29 June 2021
  • reading time: 3 Minutes
  • Blogger: Alex Lysak


Cryptocurrencies and social media seem to be getting along just fine. The digital payment solution that has taken the financial world by storm originated in forums and other kinds of social networks.

In this article, you’ll read about how crypto payment is impacting social interaction online and vice-versa. Stay tuned with our guest specialist, Alex Lysak, and follow the latest developments of the crypto world, as.

What is Crypto?

A cryptocurrency, also called “crypto” or “altcoin,” is a kind of decentralized currency. It means any central bank or government doesn’t regulate it. Bitcoin is the first cryptocurrency; that’s why many people equate both terms. However, bitcoin is one among several “altcoins.” Ethereum (ETH), Ripple (XRP), Neo (NEO), and Litecoin (LTC) are some of them.

Blockchain technology is behind the whole concept of cryptocurrency. The invention of this technology is attributed to the name of Satoshi Nakamoto. However, no one knows whether it’s a real person or a collective of developers.

Social DNA

Social media has witnessed the first bitcoin transaction. It’s made into the history books as the “bitcoin pizza day.” A guy named Laszlo Hanyecz posted on the Bitcoin Talk forum, a crypto social network, offering 10,000 bitcoins for two pizzas.

A little over a decade ago Bitcoin was worth less than $0.06. Nowadays, it’s worth more than $60,000. Those pizzas ended up costing way more than Laszlo Hanyecz expected.

Crypto Education

Bitcoins are constantly in the news, thanks to their volatility. Because of its behavior, many people are skeptical or unaware of its functioning. A recent survey from Alpari points that 60% of Americans are clueless about cryptos.

For this reason, there’s been an increase in online groups dedicated to explaining how bitcoins work, but you can also refer to Scanteam research for the relevant information. You can find related content on YouTube channels, Twitter, Instagram, and Facebook. Such a social media push is turning bitcoin mainstream.

Blockchain and Social Media

Blockchain technology is affecting how social media platforms interact with their users. The last two years have seen the surge of crypto networks, such as Bitfinex, Hive, Mamby, and Honest.

Those social networks reward their users in cryptocurrencies based on online engagement and content creation. Such is the case of Mamby. This platform awards its users based on high-quality content while fake news or inadequate information is ruled out.

Cryptos Against Fake News

Blockchains can be the cure to the fake news plague. In theory, the technology can be used to create a sort of “Fake News Database,” which would be accessible by anyone. It can also work as a tool for fact-checking content on platforms like Facebook and Twitter.

Elon Musk, Bitcoins, and Twitter

In another example of high volatility, bitcoin value went on a roller-coaster ride with Elon Musk after a couple of tweets. A few weeks ago, the billionaire announced that Tesla would no longer accept payments in bitcoins. It came as a shocking surprise since Musk purchased a massive sum in bitcoins ($1,5 billion) last February. The announcement has caused a sharp decline in bitcoin value, which fell to $31,227 after a record value of $63,000.

It shows how social media can affect altcoins’ fluctuation.

Blockchain Against Censorship – Meet the BitClout

BitClout is a spearheading experiment on the decentralization of social media. For starters, it isn’t a company. In fact, it was created by a collective of anonymous developers. Because there’s no moderating authority, no one can censor any content.

BitClout is a blockchain created to support social media. However, it adds its twist to it, rewarding the creator rather than the content. The platform explores the popularity of the Non-Fungible Tokens.

In fact, there are many musicians, celebrities, and influencers, migrating to this new platform. NFTs are the latest trend in the monetization of the creative industry. This trend is attracting the attention of fintech companies all over the world.


Because of the speculative nature of altcoins, it’s impossible to predict their fluctuation. Still, it doesn’t seem to be daunting investors, and some social media platforms even give away fractions of it, only for rewarding online traffic.

More people are earning cryptos online. So, more people are likely to spend it, expanding business opportunities.

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  • Blogger: Alex Lysak
  • CEO at ScanTeam
  • Alex Lysak is the CEO of ScanTeam. I have been working in online marketing since 2011, my main areas of expertise are marketing research, social media marketing, and SEO. During 9 years of experience, I have helped many products and startups to develop marketing strategies and to implement them further.
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