The role of social media manager may seem easy when you hear it. However, it can be a pretty tricky job to do and certain skills are needed to get it done. If you are new to a brand, and have a good social media, Hootsuite has a few social media manager.
Get to know the team that you will be working with. In big organizations, you will definitely work with a big pool of people who have different capabilities, interests and skills. It will be good to know who to go with if you need help with something. So, get to know your team and work with them well.
As a social media manager , you will be working with: videographers in charge or video content for your social media accounts, salespeople, social team for events, communities - who share positive sentiments with your brand business, to everyone who has access to your content on social media.
Keeping up with the pace of industry you are in is important. Take a look at what is going on with the social media. Some of the key social trends include social selling, social media ads, and social videos. According to Hootsuite's Evan LePage, social selling is the art of using social networks to find, connect, and understand nurture sales prospects while social media ads are any kind of paid content on social media. Social videos, on the other hand, are digital videos designed and shared on any social media platform.
Listening to your followers is very important. Knowing their sentiments about your brand or product is key in gaining information and inspiration. See what is being shared about your content and listen to those who engage with your posts. From this, you may gain qualitative information about your brand, what you have to know about your brand, what features or products you want to solve customers' problems. General general hashings and chatter in your industry. Check your different social media accounts regularly to track information online regarding your content and engagements.
Get to know your competition. Knowing who you are up against is very important in understanding the social media status in the industry you are in. You may use Google to search for companies like your brand, get to know who your audience follows, and choose the top three contenders in your industry. Be sure to know your competitors and know what they use, how often they do and how much commitment they get from their content.
Once you have answers, conduct a SWOT analysis. A SWOT analysis assesses the Strengths, Weaknesses, Opportunities, and Threats of your brand. It could be the key to a successful business strategy. Best practices in conducting a competitive analysis can be found on How to Conduct a Competitive Analysis on Social Media: A Quick Guide.
Look back and identify content that performs well on social media and from an SEO standpoint. Then, try to create more of this child or content as you move along. Also, share your insights with the content team because it will be mutually beneficial in reaching your goals.
Seeing the best performing social media content can also help in finding out what type of messaging is most right for your brand. Pulling out the top performing content will give you inspiration for future ones. From these, you may also learn from the worst content your brand has used. Find out more about this on what we learned from our top-performing social media posts.
Talk to your colleagues and ask them about the company's social media. Some may have some idea about it but others may not. But you can get them directly or indirectly. For those who are aware of your brand's social media strategy, you can try to find out:
How do people do outside of marketing participate in social media activities? Do different departments run their own accounts?
Are staff encouraged to have personal social media accounts? Are they allowed to use them during work hours?
How do staff from outside the marketing department ask for social media support?
To get employees involved in social media plan ways to get them live easier. You might also want to create a social media policy.
These valuable templates can be used repetitively. Create templates for a social media strategy template, an editorial calendar template, social media content calendar, social media image template.