With 1 billion people using Instagram every month, it would be very unwise for a business owner not to have an Instagram account. Whether you're in the entertainment, food or medical industries, consumers nowadays prefer following their favorite businesses on social media platforms like Instagram.
Instagram is a social media platform used to create and share visual content as an individual or a business. The app is very easy to use, and therefore perfect to implement into almost every marketing strategy.
Are you not convinced yet? We created a list of 5 excellent ways Instagram can help grow your business:
Helps to Increase Traffic to Your Website or Business: SEO is very crucial when it comes to wanting your business to rank high on popular search engines like Google or Bing. With the help of Instagram, you can easily include your website’s link in not only your bio area but also in your post and your Insta-stories. Not to mention, having a link from your Instagram account will give you an extra backlink.
Instagram makes it easy to discover new photos, new people and new businesses. One of the popular ways for people to discover new content is through the use of hashtags. Hashtags are one of the great features Instagram offers; it’s a type of label to make it easy for users to find content within the specific category.
Instagram is a great platform to connect with your current and future customers almost instantly. With millions of active Instagram users to date, Instagram’s engagement trumps all other platforms such as Twitter and Facebook. Through Instagram comments or private messages, your (potential) customers can easily get in touch with you to ask questions or just share their experience with your product or service.
The more you are connected with your followers the better you can get to know your target market, which helps you improve your services and reach the right people.
There is more than just promoting and highlighting your services when you use Instagram. Instagram is also a great tool for driving sales and potentially finding new customers. In addition to adding your website link in your bio, add a direct link to an offer, service or product you are offering. If you are interested in adding more than one link to your profile you could consider using Linketree. Linktree has a few SEO downsides but is a good way to include more than one link.
Advertising can get pricey! With the help of Instagram, you can easily get brand exposure for free. With consistency, the use of hashtags, and engagement, you can be the forefront of all your competitors.
That said, Instagram is a social media platform you want to consider when building your online social presence. It is an excellent tool for promoting your practice and gaining new customers for the upcoming new year.